In the age of absurd commercials (thanks in large part to the infamous Squatty Potty) I fell in love with an eco-friendly alternative with an equally ridiculous ad—the FinalStraw. I mean obviously, the perks of a reusable, earth-friendly straw and other easy eco-friendly swaps were not lost on me, but damn, if that marketing didn’t…
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This New Sustainable Fashion Trend is Way More Fun Than Minimalism
Those of you following ethical and sustainable fashion trends the past several years have been witness to this spectacular evolution from black-and-white-everything to vibrant, playful, and fine-art inspired. Of course, sustainable fashion isn’t exempt from mainstream trends, but while color is bursting forth from every direction as of late, seeing it in sustainably made garments…
Zero Waste Shopping: Where To Buy Zero Waste Online
Do your new years goals involve reducing waste? (Perhaps you received a sustainable gift that inspired a new path.) While a pandemic is not an ideal time for *anything* there actually are some benefits to adopting zero waste habits in the midst of this chaos—such as more time at home and and a fresh perspective…
3 Mistakes Sustainable Brands Make on Instagram, And How To Fix Them
Hi friends! Angela here. We’re beginning a new series dedicated to digital strategy and business tips for sustainable brands, particularly e-commerce shops. Aside from eco club, I am a full-time freelancer, specializing in copywriting as well as brand and social strategy for small creative businesses. I have worked with shops and service providers in wellness,…
7 Ways To Shop More Sustainably Online
It’s encouraging to see more online sites and marketplaces than ever designed to inspire conscious consumers to shop more sustainably and ethically. Having an online shop also allows people to start businesses without the major investments of brick-and-mortar shops, so it’s getting easier to shop small. Of course, serious byproducts of making online purchases include…
Our Favorite Ethical Fashion Brands To Follow On Instagram
I don’t necessarily make New Years resolutions, but I do a lot of reflecting and planning as the seasons change. One thing I’m determined to do is make sure my time on social media is inspiring and interesting, rather than mindless or too negative. So on all my accounts, including our eco club insta, I’ve…
