Holiday party season is here, and boy do we need some extra cheer as we emotionally prepare for what the new year may bring. When it comes to occasion wear, it's worth seeing if you can thrift a killer holiday party dress (whether locally or though one of these apps), or maybe find that dream piece on Etsy. And I'm sure you'll turn heads in something it's unlikely anyone else is wearing, too! I'm personally not having the best luck with secondhand at the moment, so I've been saving dresses I ... Read More
Resources for Sustainable Brands
Benefits of Hiring a Copywriter For Your Sustainable Brand
Hi sustainable shop owners! It's been a minute since we shared resources for you here, but hopefully our past Shopify tips and influencer strategy have proved helpful. To reintroduce myself and this series, I'm a copywriter, designer, and digital strategist for small, sustainable brands. Before I worked with conscious brands—like a fair trade fashion company, ethical chocolate maker, handmade jewelry business, etc.—I was a writer and editor in Los Angeles, overseeing editorial for influencer ... Read More
What The Ethical Consumer Looks for in a Sustainable Brand
It's been a minute since we shared resources for shop owners, but as an ethical consumer and digital strategist for small businesses, it's one of my favorite topics. Sustainable brands aren't just competing with other conscious businesses, they're competing with the myriad mass-produced copycat designs offered for pennies. Sigh. But I love using my experience managing social media, writing copy, and designing websites to give brands I actually believe in a way to stand out from the crowd. ... Read More
Where To Find Eco Friendly Packaging For Your Sustainable Brand
Fair warning, this post is a bit unfinished--in the sense that something like eco friendly packaging is always evolving and as time goes on, so will more options for sustainable brands. I'm in a lot of online communities for freelance designers, and the question of where to source sustainable packaging comes up from time to time. Which is great news... it means that more of our clients are considering the environment in their businesses. Having had this resource in mind for a while, I figured it ... Read More
5 Shopify Apps to Strengthen Customer Experience
Does your sustainable brand run on Shopify? So far in our series of resources for shop owners we've shared our Instagram and blog tips, but today let's back up and focus on the platform. Because so many of our ethical shopping directory members run on Shopify, we thought we’d share why we love this platform and how easy it is to create an even better experience for your customer. Shopify is created specifically for e-commerce brands so even out of the box themes are user friendly, intuitive, ... Read More
Why Your Ethical Brand Needs A Blog
If you asked me a couple years ago whether ecommerce shops needed blogs to support their businesses, I honestly would have said no. I can’t begin to estimate the amount of blogs I’ve seen over the last ten years, and it’s always bothered me when brands throw one up, only to post a welcome entry and never touch it again. I get it! Blogging is hard work (why do you think I’ve been able to make it as a freelance writer all this time?!) and when running your business solo or as a small team, there ... Read More
