Hi sustainable shop owners! It's been a minute since we shared resources for you here, but hopefully our past Shopify tips and influencer strategy have proved helpful. To reintroduce myself and this series, I'm a copywriter, designer, and digital strategist for small, sustainable brands. Before I worked with conscious brands—like a fair trade fashion company, ethical chocolate maker, handmade jewelry business, etc.—I was a writer and editor in Los Angeles, overseeing editorial for influencer ... Read More
Resources for Sustainable Brands
What The Ethical Consumer Looks for in a Sustainable Brand
It's been a minute since we shared resources for shop owners, but as an ethical consumer and digital strategist for small businesses, it's one of my favorite topics. Sustainable brands aren't just competing with other conscious businesses, they're competing with the myriad mass-produced copycat designs offered for pennies. Sigh. But I love using my experience managing social media, writing copy, and designing websites to give brands I actually believe in a way to stand out from the crowd. ... Read More
Where To Find Eco Friendly Packaging For Your Sustainable Brand
Fair warning, this post is a bit unfinished--in the sense that something like eco friendly packaging is always evolving and as time goes on, so will more options for sustainable brands. I'm in a lot of online communities for freelance designers, and the question of where to source sustainable packaging comes up from time to time. Which is great news... it means that more of our clients are considering the environment in their businesses. Having had this resource in mind for a while, I figured it ... Read More
5 Shopify Apps to Strengthen Customer Experience
Does your sustainable brand run on Shopify? So far in our series of resources for shop owners we've shared our Instagram and blog tips, but today let's back up and focus on the platform. Because so many of our ethical shopping directory members run on Shopify, we thought we’d share why we love this platform and how easy it is to create an even better experience for your customer. Shopify is created specifically for e-commerce brands so even out of the box themes are user friendly, intuitive, ... Read More
Why Your Ethical Brand Needs A Blog
If you asked me a couple years ago whether ecommerce shops needed blogs to support their businesses, I honestly would have said no. I can’t begin to estimate the amount of blogs I’ve seen over the last ten years, and it’s always bothered me when brands throw one up, only to post a welcome entry and never touch it again. I get it! Blogging is hard work (why do you think I’ve been able to make it as a freelance writer all this time?!) and when running your business solo or as a small team, there ... Read More
How to Choose The Right Influencers For Your Sustainable Brand
Thanks to everyone who read and shared thoughts with us on the first post in our series of sustainable business tips for success online! In that post, I shared three common mistakes sustainable brands make on Instagram, with my tips on how to fix them. Let’s build off of that with a focus on one of Instagram’s greatest challenges for businesses: influencer strategy. Influencer strategy is your plan for working with bloggers and content creators who will share your product or service with ... Read More
