With the surging interest in alternative oils in the last few years (hello oil pulling) there’s one that many people still don’t seem to know about. For the most part, that’s by no fault of their own. Palm oil is such a divisive additive that companies have gone as far as implementing alternative names like Etyl palmitate that, let’s be real, most of us are likely to gloss over. So let me, someone who stumbled upon the horrible reality of palm oil one day many moons ago, open this discussion ... Read More
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12 of The Most Beautiful Beach Kaftans on Etsy
Ever since I discovered this stunning made-to-order resortwear brand, embroidered dresses and boho beach maxis have been top of mind. Plus, I'm kind of a lazy dresser and I'm not fabulous with heat so a one-and-done outfit is really all I care to sport all summer. Many cultures throughout history have their own version of a kaftan (or caftan), which has evolved over time, but they are typically long, maxi-length garments such as robes or dresses. There are lots of variations on the kaftan, such ... Read More
What The Ethical Consumer Looks for in a Sustainable Brand
It's been a minute since we shared resources for shop owners, but as an ethical consumer and digital strategist for small businesses, it's one of my favorite topics. Sustainable brands aren't just competing with other conscious businesses, they're competing with the myriad mass-produced copycat designs offered for pennies. Sigh. But I love using my experience managing social media, writing copy, and designing websites to give brands I actually believe in a way to stand out from the crowd. ... Read More
Sustainable Children’s Clothing Brands That Don’t Break The Bank
Now that three (three!) of my best friends are welcoming their first babies this summer, I'm pretty much never not looking up handmade baby clothes on Etsy. Plus, over the years, I've come across tons of adorable sustainable children's clothing brands, and yes, a lot of them are just as pricey as their adult counterparts. Which isn't exactly something every new parent on a budget hopes for. While it's important to acknowledge why sustainable clothing costs more than fast fashion (ie ensuring ... Read More
10 CBD Brands To Know About
Last month we came out with a blog debating the sustainability of the CBD industry. And as heavily hinted/promised, this month we have a list of 10 #ecoclubapproved CBD companies that emphasize sustainability within their business models! Each brand has its own set of priorities when it comes to sustainability (and as with all things small business, no single bran can do it *all*), but today we're focusing on sustainable packaging, Black female owned brands, and those with an emphasis on local ... Read More
What Is Greenwashing?
Brands worldwide are taking significant steps to become more environmentally friendly, but there are still plenty using greenwashing techniques to boost sales. Here's our guide to understanding what greenwashing is, why it happens—and how you can spot it in the future. So, what is greenwashing? Greenwashing is a marketing ploy that companies use to appear that they are doing more for the environment than they are. Greenwashing purposely deceives and misleads customers into believing their ... Read More
