As much as I know how important it is to keep a budget in mind when shopping for holiday gifts (and anything else), I go back and forth on whether to organize gift guides by price range. I don't like perpetuating the idea that certain goods must be under a price point (such as the $5 we're all used to paying when it comes to simple t-shirts). That's because I know that most mass-produced goods couldn't possibly be priced that low if they were sustainably and ethically produced, or made in small ... Read More
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Benefits of Hiring a Copywriter For Your Sustainable Brand
Hi sustainable shop owners! It's been a minute since we shared resources for you here, but hopefully our past Shopify tips and influencer strategy have proved helpful. To reintroduce myself and this series, I'm a copywriter, designer, and digital strategist for small, sustainable brands. Before I worked with conscious brands—like a fair trade fashion company, ethical chocolate maker, handmade jewelry business, etc.—I was a writer and editor in Los Angeles, overseeing editorial for influencer ... Read More
Where To Buy Eco Friendly Gift Wrap
Once of my favorite ways to level up holiday gifts is with beautiful wrapping paper. Ribbons, bows, tags, you name the accessory and I love to pop it on. I want my gift box to be a gift in itself! So you can imagine my disappointment upon learning that most wrapping paper and gift embellishments aren't up to my sustainability standards. In fact, you probably saw a couple years ago when articles started circulating claiming that wrapping paper isn't recyclable. (The truth is, it depends where you ... Read More
Is Recycling Actually Making A Difference?
We’re all familiar with the little blue bin we see in classrooms and offices—the three arrows that we’ve been taught is a symbol of reducing consumption guilt. But while we all want recycling to be this fix-all for the ever-growing list of problems that come hand in hand with a planet struggling to keep up with our growing population, you have to wonder—how much of a difference is it actually making? We’ve also heard about how individual efforts pale in the comparison to the potential impact ... Read More
Sustainable Lifestyle Gift Guide: Neutral Artisan Home Decor
I am a color lover through and through, but I lived in Los Angeles long enough to appreciate a well-designed minimalist home with neutral decor (take this Venice Beach bungalow, for example), especially if it's got a few desert touches. While we've focused a lot on conscious maximalism, I do love the warmth and texture that neutrals (done right) can bring. Some of my favorite ethical home decor shops offer unique artisan finds for lovers of white-tan-beige layers, so our first sustainable ... Read More
5 Eco Friendly Ways To Level Up Your Holiday Gifts
All through November we'll share our favorite sustainable gift ideas, but what about the packages they come in? You might know by now how wasteful gift wrap can be, but rest assured: wrapping your holiday gifts in paper bags is not the only option. I've always loved to get creative with DIY gift wrap, so over the years I've learned a few great ways to elevate my holiday gifts, no matter what's inside. Make your own envelope liners with recycled paper Giving gift cards to your favorite ... Read More
