Thanks to everyone who read and shared thoughts with us on the first post in our series of sustainable business tips for success online! In that post, I shared three common mistakes sustainable brands make on Instagram, with my tips on how to fix them. Let’s build off of that with a focus on one of Instagram’s greatest challenges for businesses: influencer strategy. Influencer strategy is your plan for working with bloggers and content creators who will share your product or service with ... Read More
This New Sustainable Fashion Trend is Way More Fun Than Minimalism
Those of you following ethical and sustainable fashion trends the past several years have been witness to this spectacular evolution from black-and-white-everything to vibrant, playful, and fine-art inspired. Of course, sustainable fashion isn't exempt from mainstream trends, but while color is bursting forth from every direction as of late, seeing it in sustainably made garments is actually a really big deal. Like any art, sustainable fashion designers are challenged to create within the ... Read More
10 Ethical Chocolate Companies That Don’t Use Palm Oil
If you've just started omitting unsustainable palm oil from your diet, you might be a little concerned about getting your chocolate fix. I know I was, at first! Once I got over the initial realization that Oreos were out of the question, I started turning every label in the chocolate aisle to see what I'd rather support instead. Long, long time later, I have no problem avoiding palm oil in the candy aisle, and eat a whole lot less junk because of it. (While each ethical chocolate company has a ... Read More
Zero Waste Shopping: Where To Buy Zero Waste Online
Do your new years goals involve reducing waste? (Perhaps you received a sustainable gift that inspired a new path.) While a pandemic is not an ideal time for *anything* there actually are some benefits to adopting zero waste habits in the midst of this chaos—such as more time at home and and a fresh perspective on what really brings meaning to your space. Whatever it is, you're ready to dive in, and we're here to show you where to buy plastic free products online, because thankfully there are ... Read More
3 Mistakes Sustainable Brands Make on Instagram, And How To Fix Them
Hi friends! Angela here. We're beginning a new series dedicated to digital strategy and business tips for sustainable brands, particularly e-commerce shops. Aside from eco club, I am a full-time freelancer, specializing in copywriting as well as brand and social strategy for small creative businesses. I have worked with shops and service providers in wellness, beauty/skincare, sustainable fashion, the wedding industry, and so much more. After helping clients pivot to almost entirely online ... Read More
7 Ways To Shop More Sustainably Online
It’s encouraging to see more online sites and marketplaces than ever designed to inspire conscious consumers to shop more sustainably and ethically. Having an online shop also allows people to start businesses without the major investments of brick-and-mortar shops, so it’s getting easier to shop small. Of course, serious byproducts of making online purchases include the extreme carbon cost of all that shipping/delivering, the waste involved those billions of packages, or the fact that up to 40% ... Read More
