Few things are more satisfying than finding your new go-to beauty or skincare product. It can take a lot of trial and error (AKA wasted dollars) to find the right fit for your needs and coveted look. Choosing clean beauty adds a layer of complexity because 1) products are usually made with less conventional ingredients, so you aren't quite sure about effectiveness, impact, etc., and 2) if you are searching for clean beauty, chances are you simply want to ensure your products aren't made from ... Read More
Why Your Ethical Brand Needs A Blog
If you asked me a couple years ago whether ecommerce shops needed blogs to support their businesses, I honestly would have said no. I can’t begin to estimate the amount of blogs I’ve seen over the last ten years, and it’s always bothered me when brands throw one up, only to post a welcome entry and never touch it again. I get it! Blogging is hard work (why do you think I’ve been able to make it as a freelance writer all this time?!) and when running your business solo or as a small team, there ... Read More
15 Best Sustainable Loungewear Brands
It's no secret that many ethical clothing brands focus on sustainable basics--they're trendless staples in every closet and can often be more affordable than sustainable statement pieces. But thanks to the pandemic, loungewear is a trend born of necessity. I haven't heard anyone complain about not having to wear jeans, have you? You may have already landed on your favorite sustainably made joggers, but how's the rest of your wardrobe looking? Is it as cozy as those joggers? Whether it's ... Read More
15 Unique Zero Waste Goods For Design Lovers
I don't know about you, but in my circles, the zero waste movement isn't exactly known for beautiful design. Whether it's the packaging (or cleverly, lack thereof) or products themselves, zero waste goods often look like undone versions of their more popular, plastic-using, corner-cutting counterparts. But while most zero waste gifts are less than glamorous (and yeah, that's kind of the point), there are plenty of intelligently designed, and beautifully done, sustainable products to own and to ... Read More
How To Decorate Like A Conscious Maximalist
Did you check out our introduction to conscious maximalism? There we covered all things conscious maximalist fashion but I've been secretly even more excited about this post because home decor is my favorite topic. While what we're calling it is new, we've actually shared many sustainable decor ideas inspired by conscious maximalism in the past, like our favorite artisan boutiques to shop online and our guide to ethically made rugs, so be sure to reference those if you're into this layered, ... Read More
How to Choose The Right Influencers For Your Sustainable Brand
Thanks to everyone who read and shared thoughts with us on the first post in our series of sustainable business tips for success online! In that post, I shared three common mistakes sustainable brands make on Instagram, with my tips on how to fix them. Let’s build off of that with a focus on one of Instagram’s greatest challenges for businesses: influencer strategy. Influencer strategy is your plan for working with bloggers and content creators who will share your product or service with ... Read More
