Rujuta Sheth

Born in India and based in NYC, Rujuta Sheth designs elevated womens everyday clothing items like dresses, jumpsuits, tops, skirts, and jackets that celebrate the weavers, embroiderers, and artisans she grew up inspired by. Bold prints and cheerful colors are set against natural fabrics like handloom cotton and reclaimed materials from kantha quilts, giving the brand a light, modern aesthetic while showcasing traditional Indian craftsmanship. Rujuta Sheth is a size-inclusive ethical fashion brand with the highest standards for sustainable and responsible production.

No fabric goes to waste—any excessed is reimagined as accessories like hair bows, scrunchies, and bags made in limited quantities. The brand also features select one-of-a-kind pieces such as their kantha quilt coats. You won’t find synthetic materials or vague practices here either—Rujuta Sheth only utilizes natural materials, ethical factories, and handmade practices in their designs. Learn more here.