Subset

Subset produces organic cotton underwear, bralettes, t-shirts, an loungewear ethically in Fair Trade Certified factories and an entirely GOTS-Certified supply chain. Founded in 2018 and originally known as Knickey—this sustainable brand of women’s intimates has since expanded to offer size inclusive options (underwear and bras 2XS-3X and up to 2X for clothing), t-shirts and loungewear, and a men’s underwear and lounge line. They offer a signature range of underwear, bras, and other innerwear that they release in limited edition colorways and continue to improve upon, rather than constantly releasing new designs.

Co-Founders Cayla O’Connell Davis & Lauren Sagadore harnessed past experience in product and supply chain to develop a truly sustainable brand with a transparent process and dedication to evolving sustainably. With 95% of their catalog offered in organic cotton and fit-first designs made to last, Subset brings us pieces we can get the most possible wear from—exactly what you want out of your underwear brand.

*Angela and Jenn’s favorite. Both of us initially reviewed Subset (when they were known as Knickey—see the review here) and have since become regular customers. Angela loves the high-rise brief (they’re extra high) and Jenn loves mid-rise (just right)—sizing and fit is just perfect and price point is good for an ethical/sustainable underwear brand.