I don’t necessarily make New Years resolutions, but I do a lot of reflecting and planning as the seasons change. One thing I’m determined to do is make sure my time on social media is inspiring and interesting, rather than mindless or too negative. So on all my accounts, including our eco club insta, I’ve been pretty mindful about who lifts us up and motivates us in our own growth and creativity. The ethical fashion brands below are probably my top 10 to follow–their content is meaningful, their editorials are stunning (I’ve been a content creator for pretty much the last decade and seeing small businesses and slow fashion brands nailing their storytelling through photography is one of my biggest inspirations), and of course, their products are dreamy as heck.
1. @omi.na.na is a UK brand behind B E A U T I F U L sustainable statement pieces that surprise every time. I really love how their Instagram shows so many of their designs in different settings so you can really see what it’s like to wear them again & again. This botanical top is what drew me in and I’m glad we stuck around!
2. @habitcosmetics not only shares tons of gorgeous examples of their sustainably made, vegan nail polish and clean makeup, but other inspiring content like quotes, journal prompts, self care ideas, giveaways, and spotlights on other inspiring entrepreneurs. Also, their products are just so darn pretty and I could look at photos of them alllll the day long.
3. @llani.shop is one of our favorite ethical fashion brands to follow on Instagram for the sheer beauty of their products! Their hand-embellished shoes and accessories are seriously works of art. (Heart eyes for these stunning slippers!). Owner Alana Raquel Oates has a such a fabulous eye for fashion.
4. @dynastygeorge is an ethical fashion brand we’re super happy we stumbled across! Like I said, seeing amazing editorials from a small biz is super impressive to me, so naturally I loved all the photos they post from their lifestyle shoots. They totally speak to the romantic in me.
5. @wearproclaim, who makes earth-friendly, inclusive nude underwear, inspires us with their empowering studio photos (everyone looks beautiful in their own perfect hue) and commitment to the fight for racial justice, womens equality, and environmental sustainability.
6. @ayniuniverse features the dreamiest editorial photos of their stunning handmade knitwear on Instagram. (Perhaps it’s because I love all things crochet!) They are honoring, and reinventing, ancient textile traditions with their modern take on sweaters, dresses, and accessories. Obsessed.
7. @theverygoodbra is a fantastic account to follow, and not just because the brand is responsible for “the world’s first zero post-consumer waste bra in 26 sizes” (!!!). On the account you’ll find lots of facts about consumerism and zero waste mixed in with some insightful personal tidbits from founder Stephanie.
8. @ohsevendays, an ethical fashion brand producing garments with upcycled fabrics, mixes in lots of design inspiration with product news + styling ideas, and I love how it all blends to create such a fluid, constantly evolving color story as you scroll.
9. @pansyco is a sustainable basic brand that is anything but basic on Instagram. Their styled shoots are mesmerizing and their models are REAL. Each of their posts feels like a little moodboard to empower your style, your aesthetic, your life.
10. @theconsistencyproject reworks vintage clothing and curates secondhand (through @secondlifemarketplace) — both fabulous accounts to follow for vintage, thrift, and fashion design inspiration and interesting insights on the necessity of secondhand in the fashion space.
Who are your favorite ethical fashion brands to follow on Instagram? Tag them below so we can follow!
[…] That doesn’t mean your story should be the same as everyone else’s. Because guess what? It isn’t. It can’t be, because you’re different. Therefore your origin story, how you came to connect with those values, and how you came to make every decision in your business is different. What you need to do is find an engaging way to tell this story on your website and your social channels. Get inspired by some of our favorite brands who tell their stories through creative content on Instagram, here. […]